Clínicas de ventas para vendedores - Bibliografía

CAPITULOS 1, 2, 3, 4, 5, 6, 7, 8, 10

ADAMS T. "LOS SECRETOS DEL EXITO EN LAS VENTAS",

MC.GRAW HILL 1988

HULBERT, JAMES M. "MERCADOTECNIA, UNA PERSPECTIVA ESTRATEGICA" MC. GRAW HILL (1988).

POPPE F.C. "50 REGLAS PARA MANTENER CONTENTOS A SUS CLIENTES"

MC. GRAW HILL (1989).

RAPP, S. COLLINS T.L, MAXI MARKETING MC GRAW HILL, MEXICO.

RIES AL, TROUT J. "POSICIONAMIENTO" ED. REVISADA

MC. GRAW HILL (1986).

RIES AL, TROUT J."LA GUERRA DE LA MERCADOTECNIA"

MC. GRAW HILL (1989).

ROTHSCHILD W.E. "COMO GANAR Y CONSERVAR LA VENTAJA COMPETITIVA" MC. GRAW HILL (1987).

RUSELL F. A. "VENTAS, MANUAL PRACTICO" MC. GRAW HILL (1984).

Brief, Arthur P. "Managing Human Resources in Retail Organizations. Lexington, MA:D.C. Health & Co., 1985.

Brisner, E. Patricia y Ronald D. Balsley. "Practical Guide to Customer Service Management and Operations". New York: AMACOM, 1982.

Cron,Rodney L.Assuring Customer Satisfaction. New York: Van Nostrand Reinhold Co., 1974.

Czepiel, John A., Michael R. Solomon and Carol. F.

Surprenant, eds. "The Service Encounter", Lexington, MA:D,C. Health & Co., 1985.

Glaser, Rollin. "Retail Personnel Management", New York:

Lebhar-Friedman Books, 1977.

Harwell, Edward. "Personnel Management and Training", New York: Chain Store Publishing Co., 1979.

McLaughlin, Ian E. "Succesful Sales Training". Boston:CBI Publishing Co., 1982.

Rodger, Leslie W. Marketing in a Competitive Economy". New York: John Wiley & Sons, 1974.